TY  - BOOK
AU  - Sharma K
TI  - Impact of consumer involvement on consumer behavior
SN  - 8177080016
U1  - X:1(S:44).2.N9, P0 
PY  - 2000///
CY  -  New Delhi 
PB  - New Century Publications ndia      
KW  - Consumer Behaviour
N1  - Bibliography: P 163-89
ER  -