TY  - BOOK
AU  - MAHESHWARI N.K.
TI  - Consumer behaviour
SN  - 9789382876038
U1  - X:1, Q3 
PY  - 2013///
CY  -  New Delhi 
PB  - Novatech Scientifics and Informatics      
KW  - Commerce
N1  - Bibliography: p 221-52
ER  -