TY  - BOOK
AU  - Jethwaney Jaishri
AU  -  Jain Shruti
TI  - Advertising management
SN  - 0195678435
U1  - X:513, P6 
PY  - 2006///
CY  -  New Delhi 
PB  - Oxford University Press       
KW  - Commerce
N1  - Bibliography Chapterwise
ER  -