Scaria Arul George <br/><br/>
Ambush marketing   Game within a game    

 - New Delhi   Oxford University Press         2008 
 - xvii, 217p  cm. 
<br/><br/> Bibliography: P. 203-10; Appendix: 145-202p 
<br/><br/><label>ISBN: </label>9780195693072  463.25 
<br/><br/><label>Source: </label> 1586, 26/08/2008, J.S. BOOK DISTRIBUTOR  General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce
<br/><br/><label>Dewey Class. No.: </label>X:51, P8