TY  - BOOK
AU  - Scaria Arul George
TI  - Ambush marketing:  Game within a game   
SN  - 9780195693072
U1  - X:51, P8 
PY  - 2008///
CY  -  New Delhi 
PB  - Oxford University Press       
KW  - Commerce
N1  - Bibliography: P. 203-10; Appendix: 145-202p
ER  -