TY  - BOOK
AU  - Cravens David W
TI  - OXFORD HANDBOOK of strategic sales and sales management
SN  - 9780199569458
U1  - X:514-8g, Q1 
PY  - 2011///
CY  -  New Delhi 
PB  - Oxford University Press       
KW  - Commerce
N1  - Bibliography chapterwise
ER  -