WEST Douglas <br/><br/>
Strategic marketing   Creating competitive advantage.    

 - 2nd 
 - New Delhi   Oxford University Press         2010 
 - xxvi, 585p  cm. 
<br/><br/> Bibliography: Chapterwise 
<br/><br/><label>ISBN: </label>9780199642601  425 
<br/><br/><label>Source: </label> 1038, 17/03/2015, Pranami Book Service  General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce
<br/><br/><label>Dewey Class. No.: </label>X:51-8, Q0