TY  - BOOK
AU  - WEST Douglas
TI  - Strategic marketing:  Creating competitive advantage.   
SN  - 9780199642601
U1  - X:51-8, Q0 
PY  - 2010///
CY  -  New Delhi 
PB  - Oxford University Press       
KW  - Commerce
N1  - Bibliography: Chapterwise
ER  -