TY  - BOOK
AU  - ADLER Ronald B
AU  -  RODMAN George
TI  - Understanding human communication
SN  - 9780199451890
U1  - Y:393, Q0 
PY  - 2010///
CY  -  New Delhi 
PB  - Oxford University Press       
KW  - Commerce
N1  - Bibliography: P 205-212
ER  -