PANDA Tapan K <br/><br/>
Product and brand management 

 - New Delhi   Oxford University Press         2016 
 - xxiv,862p  cm. 
<br/><br/> Bibliography chapterwise 
<br/><br/><label>ISBN: </label>9780199460496 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Dewey Class. No.: </label>X:511-8, Q6/TD