JETHWANEY Jaishri Advertsing management - 2nd - New Delhi Oxford University Press 2012 - xxi, 651p cm. Bibliography chapterwise ISBN: 9780198074120 476 Source: 1037, 17/03/2015, Pranami Book Service General Book Subjects--Topical Terms: Commerce Dewey Class. No.: X:513, P6;Q2/TD