TY  - BOOK
AU  - JETHWANEY Jaishri
AU  -  JAIN Shruti
TI  - Advertsing management
SN  - 9780198074120
U1  - X:513, P6;Q2/TD 
PY  - 2012///
CY  -  New Delhi 
PB  - Oxford University Press       
KW  - Commerce
N1  - Bibliography chapterwise
ER  -