TY  - BOOK
AU  - MULLICK N H
TI  - Customer relationship management
SN  - 0199456755
U1  - X:511-8, Q6 
PY  - 2016///
CY  -  New Delhi 
PB  - Oxford University Press       
N1  - Bibliography: p 214-228; Appendix: p 173-213
ER  -