Jethwaney, Jaishri <br/><br/>
Advertising management 

 - 2nd 
 - New Delhi   Oxford University Press         2012 
 - xxi, 651 p.  includes bibliographical references and index 
<br/><br/> Appendix: p 275-81 
<br/><br/><label>ISBN: </label>9780198074120 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce