TY  - BOOK
AU  - Jethwaney, Jaishri
AU  - Jain, Shruti
TI  - Advertising management
SN  - 9780198074120
PY  - 2012///
CY  -  New Delhi 
PB  - Oxford University Press       
KW  - Commerce
N1  - Appendix: p 275-81
ER  -