TY  - BOOK
AU  - LEE Kiefer
AU  -  CARTER Steve
TI  - Global marketing management
SN  - 9780199668724
U1  - X:51-8.1, Q2/TD 
PY  - 2012///
CY  -  New Delhi 
PB  - Oxford University Press       
N1  - Appendix: p 763-70; Glossary: p 775-83
ER  -