TY  - BOOK
AU  - GAY Richard
AU  -  CHARLESWORTH Alan
AU  -  ESEN Rita
TI  - Online marketing :  A customer-led approach.   
SN  - 9780199239009
U1  - X:51, P7 
PY  - 2007///
CY  -  New Delhi 
PB  - Oxford University Press       
KW  - Commerce
N1  - Appendix: p 394-405; Bibliography chapterwise
ER  -