TY  - BOOK
AU  - BAINES Paul
AU  -  FILL Chris
AU  -  PAGE Kelly
TI  - Essentials of marketing
T2  - Routledge Urban Reade Series
SN  - 019873476x
U1  - X:51, Q3/TD 
PY  - 2013///
CY  -  New Delhi 
PB  - Oxford Univrsity Press       
KW  - Commerce
N1  - Bibliography chapterwise
ER  -