BAINES Paul Essentials of marketing - New Delhi Oxford Univrsity Press 2013 - xxiii,413p cm. Appendix: p 525-31; Bibliography : p 532-34 ISBN: 019873476x 425.00 Source: 1650, 15/02/2018, Dhanraj Book House General Book Subjects--Topical Terms: Commerce Dewey Class. No.: X:51, Q3/TD