CLOW Kenneth E. <br/><br/>
Integrated advertising promotion and marketing communications 

 - 4th 
 - New Delhi   Pearson           2010 
 - 478p  cm. 
<br/><br/> Bibliography: P 174-83 
<br/><br/><label>ISBN: </label>9788131763292  552.5 
<br/><br/><label>Source: </label> IN397, 27/01/2014, Bharatiya Sahitya Bhavana  General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce
<br/><br/><label>Dewey Class. No.: </label>X:513:(D6,9(B), P2;Q0