TY  - BOOK
AU  - CLOW Kenneth E.
AU  -  BAACK Donald
TI  - Integrated advertising promotion and marketing communications
SN  - 9788131763292
U1  - X:513:(D6,9(B), P2;Q0 
PY  - 2010///
CY  -  New Delhi 
PB  - Pearson         
KW  - Commerce
N1  - Bibliography: P 174-83
ER  -