TY  - BOOK
AU  - LOVELOCK Christopher
AU  -  CHATTERJEE Jayanta
AU  -  WIRTZ Jochen
TI  - Services marketing:  People, technology, strategy.   
SN  - 9788131759344
U1  - X9(Y):51, P1;Q1/TD 
PY  - 2011///
CY  -  New Delhi 
PB  - Pearson         
KW  - Commerce
N1  - Bibliography chapterwise. Appendix: P 373-90. Glossary: P 391-408
ER  -