TY  - BOOK
AU  - STILL Richard R
TI  - Sales management:  Decision, strategy and cases.   
SN  - 9788131710890
U1  - X:514, K9;M8/TD 
PY  - 1988///
CY  -  New Delhi 
PB  - Pearson         
N1  - Bibliography chapterwise; Glossary: p 387-92
ER  -