TY  - BOOK
AU  - JOBBER David
AU  -  LANCASTER Geoffrey
TI  - Selling and sales management
SN  - 9788131725863
U1  - X:514-8, N4;P6 
PY  - 2006///
CY  -  New Delhi 
PB  - Pearson         
KW  - Commerce
N1  - Appendix: p 239-56; Bibliography: p 257
ER  -