TY  - BOOK
AU  - BURNS Alvin C,
AU  -  BUSH Ronald F.
TI  - Marketing research
SN  - 9788131709375
U1  - X:51b4, P0;P6 
PY  - 2006///
CY  -  New Delhi 
PB  - Pearson         
KW  - Commerce
N1  - Bibliography chapterwise
ER  -