TY  - BOOK
AU  - O'ROURKE James S
AU  -  GUPTA Jaba Mukherjee
TI  - Management communication:  A case analysis -approach   
SN  - 9788131731628
U1  - X:8N91, Q0 
PY  - 2010///
CY  -  New Delhi 
PB  - Pearson         
KW  - Commerce
N1  - Bibliography: P 1075-1122. Glossary: P 1051-1074
ER  -