TY  - BOOK
AU  - VERMA Harsh V.
TI  - Services marketing:  Text and cases   
SN  - 9788131754474
U1  - X9(Y):51, P8;Q2 
PY  - 2012///
CY  -  New Delhi 
PB  - Pearson         
KW  - Commerce
N1  - Bibliography: P 267-79. Appendix: P 219-66
ER  -