TY  - BOOK
AU  - Kumar S. Ramesh
TI  - Case studies in marketing management
SN  - 9788131761397
U1  - X:51-8, Q2 
PY  - 2012///
CY  -  New Delhi 
PB  - Pearson         
KW  - Commerce
N1  - Appendix: p 268-94
ER  -