TY  - BOOK
AU  - MALHOTRA Naresh K.
AU  -  DASH Satyabhushan
TI  - Marketing research:  An applied orientation   
SN  - 9788131731819
U1  - X:51b4, N3;Q1/TD 
PY  - 2011///
CY  -  New Delhi 
PB  - Pearson         
KW  - Commerce
N1  - Bibliography: p 115-19
ER  -