MALHOTRA Naresh K. Marketing research An applied orientation - 6th - New Delhi Pearson 2011 - xxviii,948p cm. ISBN: 9788131731819 637.5 Source: 2577, 14/03/2014, VIBHA BOOKS INTERNATIONAL General Book Subjects--Topical Terms: Commerce Dewey Class. No.: X:51b4, N3;Q1/TD