TY  - BOOK
AU  - LILIEN Gary L.
AU  -  KOTLER Philip
AU  -  MOORTHY K. Sridhar
TI  - Marketing models
SN  - 8120314751
U1  - X:51:(B), N2 
PY  - 1992///
CY  -  New Delhi 
PB  - PHI Learning        
KW  - Marketing
N1  - Bibliography: P 715-76; Appendix: p 599-714
ER  -