JUGENHEIMER Donald W <br/><br/>
Advertising and public relations research. 

 - New Delhi   PHI Learning          2010 
 - viii,327p  cm. 
<br/><br/> Bibliography: p 447-450 
<br/><br/><label>ISBN: </label>9788120341364  250.75 
<br/><br/><label>Source: </label> RKBA\09-10\5447, 04/03/2015, R K Books  General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce
<br/><br/><label>Dewey Class. No.: </label>X:513b4, Q0