TY  - BOOK
AU  - JUGENHEIMER Donald W
TI  - Advertising and public relations research
SN  - 9788120341364
U1  - X:513b4, Q0 
PY  - 2010///
CY  -  New Delhi 
PB  - PHI Learning        
KW  - Commerce
N1  - Bibliography: p 447-450
ER  -