MALHOTRA Naresh K <br/><br/>
Review of marketing research.Vol.2 

 - New Delhi   PHI Learning          2006 
 - xi,240p  cm. 
<br/><br/> Appendix: p 437-78 
<br/><br/><label>ISBN: </label>9788120333147  297.5 
<br/><br/><label>Source: </label> RKBA\09-10\5450, 04/03/2015, RAJKIRAN BOOK AGENCY  General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce
<br/><br/><label>Dewey Class. No.: </label>X:51b4, P6.2