TY  - BOOK
AU  - MALHOTRA Naresh K
TI  - Review of marketing research.Vol.2
SN  - 9788120333147
U1  - X:51b4, P6.2 
PY  - 2006///
CY  -  New Delhi 
PB  - PHI Learning        
KW  - Commerce
N1  - Appendix: p 437-78
ER  -