BEST Roger J <br/><br/>
Market based management   Strategic for growing customer value and profitaibility.    

 - 5th 
 - New Delhi   PHI Learning          2009 
 - xxvii,515p  cm. 
 - Wiley and SAS Business Series .
<br/><br/> Appendix: p 171-207; Glossary: p 209-223 
<br/><br/><label>ISBN: </label>9788120338968  361.25 
<br/><br/><label>Source: </label> RKBA\09-10\5449, 04/03/2015, R K Books  General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce
<br/><br/><label>Dewey Class. No.: </label>X:51-8, N7;P9