TY  - BOOK
AU  - BEST Roger J
TI  - Market based management:  Strategic for growing customer value and profitaibility.   
T2  - Wiley and SAS Business Series
SN  - 9788120338968
U1  - X:51-8, N7;P9 
PY  - 2009///
CY  -  New Delhi 
PB  - PHI Learning        
KW  - Commerce
N1  - Appendix: p 171-207; Glossary: p 209-223
ER  -