Kotler p <br/><br/>
Markiting Management Analysis Planing and Control 

 - 4 
 - New Delhi   Prectice Hall          1980 
 - 722p  cm. 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Dewey Class. No.: </label>X:51-8N6, K7MO