Kotler Philip <br/><br/>
Principles of marketing 

 - 2 
 - New Delhi   Prentice Hall          1983 
 - xxiv,676p  cm. 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51, M0;M3/TD