Kotler Philip <br/><br/>
Marketing management 

 - 13th 
 - New Delhi   Prentice Hall          2009 
 - xxxviii, 662p  cm. 
<br/><br/> Glossary p G1-G8; Appendix : A1-A14 
<br/><br/><label>ISBN: </label>9788120335707  550 
<br/><br/><label>Source: </label> 6384, 19/09/2008, Sethi Book House  General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce
<br/><br/><label>Dewey Class. No.: </label>X:51-8, K7;P9/TD