Kotler Philip <br/><br/>
Principles of marketing 

 - 5 
 - New Delhi   Prentice Hall          1991 
 - xx,711p.  cm. 
<br/><br/> Bibliography chapterwise; Glossary: p 667-82 
<br/><br/><label>ISBN: </label>0876927045 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51, M0;N1/TD3