TY  - BOOK
AU  - Kotler Philip
AU  -  Armstrong Gary
TI  - Principles of marketing
SN  - 0876927045
U1  - X:51, M0;N1/TD3 
PY  - 1991///
CY  -  New Delhi 
PB  - Prentice Hall        
KW  - Marketing
N1  - Bibliography chapterwise; Glossary: p 667-82
ER  -