Keegan Warren J <br/><br/>
Global Marketing management 

 - 7 
 - New Delhi   Prentice Hall India         2004 
 - xxv,617p  cm. 
<br/><br/> Appendix P 559-596; Previosly Published as Multinational marketing management 
<br/><br/><label>ISBN: </label>8120320662 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>X:51-8.1.N7, M0;P4/TD3