Gupta V D <br/><br/>
Marketing mantra  Real story of direct marketing in India    

 - New Delhi   Prentice Hall of India        1998 
 - xi, 162p  cm. 
<br/><br/><label>ISBN: </label>8120314379 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51.2.N9, N8