TY  - BOOK
AU  - Gupta V D
TI  - Marketing mantra: Real story of direct marketing in India   
SN  - 8120314379
U1  - X:51.2.N9, N8 
PY  - 1998///
CY  -  New Delhi 
PB  - Prentice Hall of India      
KW  - Marketing
ER  -