Baack Donald <br/><br/>
Integrated advertising, promotion, and marketing communications 

 - New Delhi   Prentice-Hall           2002 
 - xxvi, 638p  cm. 
<br/><br/><label>ISBN: </label>8120321561 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>X:513:(D6,9(B), P2