TY  - BOOK
AU  - Baack Donald
AU  -  Clow Kenneth E
TI  - Integrated advertising, promotion, and marketing communications
SN  - 8120321561
U1  - X:513:(D6,9(B), P2 
PY  - 2002///
CY  -  New Delhi 
PB  - Prentice-Hall         
KW  - Advertising
ER  -