TY  - BOOK
AU  - Bliss Perry
TI  - Marketing management and the behavioural environme
T2  - Prentice-Hall Foundations  of Marketing Series. Ed by Eugen J Kelley
U1  - X:51-8, LO 
PY  - 1970///
CY  -  New Delhi 
PB  - Prentice-Hall         
KW  - Marketing
ER  -