Kotler Phillips <br/><br/>
Marketing management   The Millennium    

 - 10th 
 - New Delhi   Prentice-Hall           2000 
 - xxxi, 718p.  cm. 
<br/><br/><label>ISBN: </label>8120316096 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>X:51-8N6, K7:PO/TD3