TY  - BOOK
AU  - Kotler Phillips
TI  - Marketing management : The Millennium   
SN  - 8120316096
U1  - X:51-8N6, K7:PO/TD3 
PY  - 2000///
CY  -  New Delhi 
PB  - Prentice-Hall         
KW  - Marketing Management
ER  -